Why Most Resident Apps Fail

Every operator has launched a resident app. Most see single-digit monthly active usage within a year. The pattern is so consistent it is almost a law.

Solve a Transaction, Not a Vibe

Apps that survive do exactly one thing residents already need to do — pay rent, get a package, file a work order — and make it frictionless. Apps that die try to build a community nobody asked for.

The retention question is simple: would a resident notice if you turned it off tomorrow? If the answer is no, you built a feature, not a product.