Contributor

Phil Kirschner

PK

New York, NY

Workplace strategy and proptech advisor; former JLL and WeWork.

Articles by Phil Kirschner

The Case for Boring Assets
Real Estate Investment

The Case for Boring Assets

Self-storage, infill industrial, manufactured housing, grocery-anchored retail. None of them headline a conference. All of them have quietly outperformed flashier sectors through the repricing. Durability Beats Narrative Boring assets share a profile: sticky demand, low capex…

Phil Kirschner
Tenants Are Hacking the Building
Proptech

Tenants Are Hacking the Building

The smart building was supposed to be a moat. Instead, residents are routing around it. In buildings across the country, tenants are wiring their own sensors to legacy thermostats, scripting their own package notifications, and using consumer AI assistants to file maintenance…

Phil Kirschner
Computer Vision is Coming, and It's Gonna Be Weird
Proptech

Computer Vision is Coming, and It's Gonna Be Weird

Cameras that count people were just the start. The new generation of computer vision reads loading dock dwell times, scores landscaping condition from drone passes, and flags roof membrane wear before water ever gets in. Operational Alpha, With Caveats The operators piloting…

Phil Kirschner
Zoning Reform Is Finally Shipping
Housing & Urban Policy

Zoning Reform Is Finally Shipping

For a decade, zoning reform was a conference panel topic and little else. In the past two years it has become statute in a growing list of states and cities, and the development math is shifting with it. Watch the By-Right Pathway The reforms that matter are the ones that make…

Phil Kirschner
What 'Value-Add' Really Means
Educational

What 'Value-Add' Really Means

Every deal calls itself value-add because the term sells. Properly, it means buying an asset with a fixable problem and a credible plan to fix it for a profit. A Plan, Not a Hope Real value-add has a specific lever: renovate units to push rents, cut a bloated expense, fix a…

Phil Kirschner
Preferred Equity's Comeback
Deal Structuring

Preferred Equity's Comeback

As senior lenders cut leverage, the gap between the loan and the equity widened — and preferred equity rushed in to fill it. It is one of the defining structures of this market. Debt-Like, Equity-Adjacent Preferred equity sits above common equity and below the senior loan,…

Phil KirschnerPremium
Master-Planned Communities and the Anchor Problem
New Cities

Master-Planned Communities and the Anchor Problem

A master-planned community lives or dies on its anchor — the use that gives early residents a reason to be there before the rest exists. Choosing it wrong dooms everything downstream. The Cold-Start of Place Like any network, a new community faces a cold-start problem: amenities…

Phil Kirschner