The Six Types of Family Offices You'll Meet
As institutional capital remains dry for many sponsors, family offices have become the marginal check.
Family offices now write the marginal check in most sub-$50M raises. But 'family office' describes a legal structure, not a behavior — and treating them as one audience is the fastest way to waste a year of fundraising.
A Field Guide
Founder & editor of Opensqft. Previously co-founded General Assembly and Common.
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